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Education & Work Experience

Work Experience

2022-Present

Digital Marketing Lead

DrFirst

  • Lead digital strategy for SaaS healthcare solutions, aligning marketing with revenue goals.

  • Manage email campaigns, nurture workflows, and A/B testing to optimize engagement.

  • Build automated workflows in HubSpot for lead management and sales enablement.

  • Develop landing pages and microsites; wireframe in Figma to improve UX.

  • Partner with sales to automate and streamline lead assignment and scheduling.

  • Create Databox dashboards and GA4 reports to measure campaign performance.

2021-2022

Growth Marketer, Brand Experience Lead

Lean Labs

  • Led website builds, SEO strategy, and organic content marketing for B2B SaaS startups, specializing in copywriting for conversion optimization and long-term growth.

  • Wrote and led the team in developing 8 months of blog content for a Zoom add-on startup, boosting domain authority by +5 and increasing organic traffic.

  • Managed a $70k cybersecurity website project and created technical blog content for a quality management system that generated 3,000+ organic views.

2018-2021

Freelance Consultant, Multi-Brand Manager
Sazón Marketing                                 

  • Established strategies and processes for online lead generation, time management, budget management, deadline management, client relations, and other self-started skills.

  • Creating marketing strategy, social media content, training materials, and sales webinar copywriting.

  • Coaching business owners on marketing strategy, content creation, website design, Ad and SEO optimization, and lead generations through online platforms in 2020.

2017-2018

Marketing & Social Media Manager

V Media                                                                                                                                      

  • Coordinated marketing strategies for clients, and pitched advertising and media buying services.

  • Conducted internship interviews, managed onboarding, email marketing, and social media training.

2017

Manager of Marketing & Sales
RWJ Barnabas Health, Corporate Care

  • Strategically managed marketing and client accounts for clinics statewide.

  • Managed business development and administrative project management including physician and staff shift scheduling for six clinics with over thirty employees.

  • Created of online presence, brand visibility, and marketing to local B2B prospects.

Education 

2010-2014

Rutgers University, Bachelors in Sociology & Public Health

• Double Major in Public Health and Sociology.
• Skills acquired include data analysis, logic reasoning, critical thinking, public speaking, studying psychology and group thinking, behavioral analysis, and data presentation.

2014-2016

Seton Hall University, Masters of Administration, Healthcare Focus

• Focused on management and administration, specialized to the healthcare industry.
• Skills acquired include budget and business management, crisis management, risk management, client/patient satisfaction, interpreting data and research.

Certifications & My Bookshelf

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  • Delivering Client Success Certified

  • Email Marketing Certified

  • Client Management Certified

  • Growth-Driven Design Certified

  • Inbound Certified

  • Inbound Marketing Certified

  • HubSpot Sales Software Certified

  • Hubspot Marketing Software

  • Content Marketing Certified

  • Marketing Hub Implementation Certified

  • Objective-Based Onboarding Certified

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  • Content Marketing Foundations

  • Google Analytics Essential Training

  • SEO Foundations

  • Advertising Storytelling

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  • Google Analytics Individual Qualification

  • Foundations of User Experience (UX) Design

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  • Learn HTML & CSS Certified

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